The following parts will explain Hofstede Framework briefly. Tampere, Finland Abstract In the paper the need to understand cultural differences is discussed. As a conclusion, the first step marketers have to take is to become aware of the SCR and the CER to successfully market products abroad.
The private and public aspects to the space can be found in both cultures. Maurer, H.
Gudykunst, B. It is therefore important to examine if and how cultural differences, according to Hall and Hofstede, affect parts of the marketing mix for companies selling products in the United States as well as in Germany.
My major is International Business, and this professional field requires individuals to know how other cultures work and what we can expect from them.
Wederspahn, G. Various countries have different customs and beliefs that need to be accustomed to when business are to be successful. A family spirit has an important role in the education of children.