Who Should Carry Out the Research? How To Interpret Data? When interpreting data, an analyst must try to discern the differences between correlation, causation and coincidences, as well as many other bias — but he also has to consider all the factors involved that may have led to a result.
This means there is really no end, and eventually, new questions and conditions arise within the process that need to be studied further. Take a step back: and think about your data from various perspectives, and what it means for various participants or actors of the project.
For ratings and rankings, consider computing a mean, or average, for each question. If no outside help can be obtained, the organization can still learn a great deal by applying the methods and analyzing results themselves.
The insights obtained from market and consumer data analyses have the ability to set trends for peers within similar market segments. Consider recommendations to help employees improve the program, product or service; conclusions about program operations or meeting goals, etc.
Using only the Facebook posts to prove your hypothesis that the campaign was successful would be a perfect manifestation of confirmation bias. Contents of a Research Report -- An Example Ensure your research plan is documented so that you can regularly and efficiently carry out your research activities.
Based on the number of homepage views, you decide the campaign was a success when really it generated zero leads.
The funder may want the report to be delivered as a presentation, accompanied by an overview of the report.