Samsung global marketing strategy
Customers have a liberty to choose a mobile according to choice, lifestyle, and budget. As Samsung is a gigantic conglomerate with lots of subsidiaries I will restrict this thesis to Samsung Electronics which operates in the electronics industry.
Obviously, Samsung has marketed itself much more efficiently.
Thus the company crowded out Apple which had a market share of only Samsung Electronics marketing communication process [2 Samsung Group Report contains a full analysis of Samsung marketing strategy.
Therefore, the marketing strategy of the company is strong and it helps the firm to grow and make progress in multiple aspects.
Besides, Samsung has an interesting and vast product portfolio. Recently, Samsung uses a Linus based operating system called Tizen for smartphones distributed on the Indian market.
Samsung marketing strategy 2018
Functions of a Distribution Channel The main function of a distribution channel is to provide a link between production and consumption. Intensive distribution is usually required where customers have a range of acceptable brands to choose from. From its early days of repositioning the brand from a cheap manufacturer to a brand of class and quality, Samsung has had a consistent policy of basing all activities in line with its brand strategy. In certain cities, Samsung has a contract with a single distribution company that distributes the product throughout the city. Promote products through Samsung concept stores. Does the product need specific technical assistance either to install or service a product? By looking at art, culture and sculpture of many countries, the design lab trained its design engineers to be the best. Sport sponsorships To become a global leader in consumer electronics, Samsung had to communicate globally. Although Samsung has been doing all the right things, it will be a challenge to maintain consistency. With its diverse product line Samsung is able to provide different smartphone models for different people. With its recent Galaxy Note 7 global recall in September , it was a huge product lesson to be learnt.
LG is the first company to introduce something unique and innovative while Samsung also tries to provide excellent products by using the latest technology.
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